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Old 05-19-2010, 01:45 PM   #11

MarkusRMD's Avatar

Re: product placement - well done and not over-the-top

We tried our very best to be very conservative and attentive towards gamers. The goal was to make the world feel more real rather than put ads in-your-face. Reading this thread it seems we largely succeeded. Nobody for example has mentioned Ford in this thread which was visible in a few places... What saddens me though that some of it is US centric like the Verizon M-TAG redeem code, while our audience is global. It's just hard to get global deals in place, the marketing world doesn't work that way.
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