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  • Matt S
    started a topic product placement - well done and not over-the-top

    product placement - well done and not over-the-top

    Ive heard nothing on this with Alan Wake, but given product placement is more and more the norm - with fans' typically not (always) liking it, I have found the Energizer and Verizon ads well done and unobtrusive. (only on ep 2)

    What I find interesting, is that more than one energizer product is seen too, and actually addressed - standard battery versus lithium batteries.....

    Any other thoughts?

  • Ruffus
    replied
    Re: product placement - well done and not over-the-top

    Okay I saw the TV box now, yeah it's SeeSee. And the car they arrive in on the ferry is a Lincoln MKT. Says right on it, logo and all.

    Leave a comment:


  • Ruffus
    replied
    Re: product placement - well done and not over-the-top

    Yeah you're right, I checked after. I couldn't tell what it was named though but it wasn't a real brand.

    Leave a comment:


  • outofstep
    replied
    Re: product placement - well done and not over-the-top

    The Tv in his apartment was one of the few things that was fake branded. seesee tv.

    Leave a comment:


  • Ruffus
    replied
    Re: product placement - well done and not over-the-top

    Let's list a few:
    The Ford car at the trailer park. The Pennzoil and Castrol brands or w/e in the garage at the Junkyard in Episode 6 I believe. Verizon obviously. Energizer batteries everywhere. Anything else? Other vehicle types that were a blatant reference? (meaning it was stamped with a logo). OH the Sync brand name on the dashboard of one of the cars, I think it was in a cutscene. What about the computer in Alan's apartment? Windows? Or his new unpacked TV. What brand was on that box?

    Leave a comment:


  • AceRay
    replied
    Re: product placement - well done and not over-the-top

    its those damn Fords that keep popping up that annoy me the most...

    Leave a comment:


  • Taken634
    replied
    Re: product placement - well done and not over-the-top

    Originally posted by AnttiApina View Post
    I'm sorry, but since when has Verizon put a massive advertisement in a middle of nowhere?

    That annoyed you? I guess I just didn't really notice the first time.

    Although I'll admit, in the Signal when Alan gets his cell-phone by popping one of the light-wordy thingies, and the camera stops just in time in midair to catch the Verizon symbol on it, I had to roll my eyes.

    Leave a comment:


  • Nelsh
    replied
    Re: product placement - well done and not over-the-top

    I haven't ever noticed these things. I'm also unfamiliar with the brand names, so for all I know, they're fake.

    If not for this topic, I probably would never notice.

    Leave a comment:


  • thebestbit
    replied
    Re: product placement - well done and not over-the-top

    True but its not a case of the ad just poping up is it. You have to click on the tv for it to appear and as i said most would have probably missed it.

    Leave a comment:


  • AnttiApina
    replied
    Re: product placement - well done and not over-the-top

    Originally posted by thebestbit View Post
    Many would have probably missed it and with the achievements name im guessing it was put in that part of the game as a little joke.
    Joke or not, it definitely did not fit in the situation. Well, perhaps that is part of the reason.

    Still imagine the train scene of Uncharted 2 with a sudden tv ad popping at the screen.

    Leave a comment:


  • AceRay
    replied
    Re: product placement - well done and not over-the-top

    I would love a game that took the mickey out of in-game advertising. The whole game would be like a giant advertisement, and the protag would be constantly annoyed by it. kind of funny for me at least. maybe only a level.

    Leave a comment:


  • kleiner352
    replied
    Re: product placement - well done and not over-the-top

    i really like the xbox in the hospital. pretty cool; not really advertising, considering you'd kind of already own an xbox to be playing the game.

    but yeah, i don't get why people are that ticked off by the ads. for a game that was in development for 5 years, it needed funding; you weren't watching ads in every loading screen or every second of the game. the most prevalent logos are on the batteries, which makes sense.
    then again, that's just me. "Let the chips fall as they may."

    Leave a comment:


  • thebestbit
    replied
    Re: product placement - well done and not over-the-top

    Wow some people seem to over react. It never got in the way of the game which is fine by me.

    Originally posted by Hells View Post
    I didn't have a problem with the placement till you were running from the darkness in the lodge and one of the TV's comes on with a happy little Ford/Verizon ad....Lol
    http://g4tv.com/thefeed/blog/post/70...g-history.html

    But thats an ad that can only be seen if you click on the tv. Many would have probably missed it and with the achievements name im guessing it was put in that part of the game as a little joke.

    Same with the 360 in the room its just a little fun. Like in Shenmue when Ryo could not only pull out a Saturn but PLAY it!

    Leave a comment:


  • AnttiApina
    replied
    Re: product placement - well done and not over-the-top

    Originally posted by Taken634 View Post
    This never annoyed me at all. I actually thought it was kinda realistic, well, now I do.
    I'm sorry, but since when has Verizon put a massive advertisement in a middle of nowhere?

    Leave a comment:


  • Taken634
    replied
    Re: product placement - well done and not over-the-top

    This never annoyed me at all. I actually thought it was kinda realistic, well, now I do.

    Leave a comment:

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